The GQAA’s mission is ‘To ensure consistency in the quality of goods and services through knowledge and skills sharing, institutional/industry/organizational assessments, monitoring, evaluations, consultancy, awareness and capacity building of personnel to be knowledgeable quality assurance professionals.’ This is against an understanding that quality and quality assurance are everyone’s business, hence the need to create such a platform where experiences, skills and solutions, among others, are shared among all stakeholders. The GQAA caters for both individual and institutional/company/organizational membership and benefits as opposed to organizational membership only where others fail to get direct benefits.
The Association was also created to address the challenge that although QA is very broad and universal in principle, it is narrowly understood and partly practiced, because of the fragmented affiliations and different entities which exist across the world. In addition, this would resolve the challenges associated with the exclusion of non-quality assurance practitioners and personnel who are always directly or indirectly affected by the implementation of QA initiatives which they do not fully understand and do not know much about why and how they are implemented. Personnel in every workplace, at all levels and sectors including those who are in product and service provision industries, organizations, academic institutions, government entities, hotels, small and medium enterprises, among others have been affected by such approaches. Once QA is understood fully and embraced by everyone, product and service provision, savings, efficiency and effectiveness, are more likely to be registered. Most of the major accidents like the falling of bridges, collapsing businesses, fire outbreaks, major financial losses, poorly manufactured goods and poor service provision, can only be linked to the absence of total involvement and lack of universal robust quality management systems.